Friday, January 19, 2007

Pig-e-Bank campaign

(Wickaninnish Gallery in Granville Island was the store who raised the most money)

We have picked-up all of our Christmas REAL CHANGE FROM SPARE CHANGE retail campaign experiment here in Vancouver and we're all totally blown away by the success!

By way of background, we built these beautiful red little boxes that we call "Pig-e-Banks" and gave them out to retailers throughout Vancouver. We asked them to pick any charity in Canada or any project on our site that they wanted to fundraise for and then ask their customers to donate their spare change.

After seeing how much money was raised by kids in our Halloween campaign pilot, we thought we would extend the experiment to retail stores.

Conventional wisdom warned that Point-of-Purchase retail real estate was far too valuable to give over to the Pig-e-Bank boxes, never-mind the business of the season would prevent employees from talking about the Pig-e-Bank or anything else during their busiest time of the year.

In less than three weeks, a total of $2082.05 was raised from participating retailers!!!

The top 5 stores (who raised the most money were):

1. Wickaninnish Gallery
2. Gloss Salon
3. Chic
4. Rocky Mountain Chocolate Factory
5. Heaven's Playground

The program validated everything I instinctively believed. It's perfectly fitting that the Chinese New Year is the "Year of the Pig." We're going to expand this coin collection program nation-wide.

GiveMeaning takes care of all of the logistics (picking-up, sorting, getting the participants the boxes etc). It's perfect for any store, any office, any desk at work. And our "Junior" version is ideal for kids groups and schools to raise money.

If you're interested in participating, click here

Dear, a store in South Granville got creative with their box and made a little sign to wave to customers asking them to donate in support of the BC SPCA.

Of course, the program couldn't have happened without Hannah & Anna, our dynamic duo who went store-to-store, spreading our Piggies throughout the city

Thanks to everyone who participated. In such a short amount of time, we raised a lot of money (given the denominations collected) and have proven the concept. Now it's time to roll-out these little Piggies across the Country!

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