Friday, April 13, 2007
These guys are my heroes!
I have never been so excited about a group of people or an idea (other than GiveMeaning) as I am about the guys at DirectCurrentMedia
They are producing a series called 4Real that uses celebrities to bring exposure to some of the most amazing human beings on earth! I've blogged about my cynicism about pairing celebrities with cause.. What makes these guys different is that the celebrity is nothing more than the eyeballs. This is not about showing their halos, its about them just being participants in the experience.
The people that are featured on 4Real are community leaders who have made and continue to make massive progress on behalf of their communities despite conditions and environment conspiring against them.
I had a meeting scheduled with them yesterday afternoon and then brought them out for drinks late last night.
These guys are just getting going but I predict will be a major force.
They are producing a series called 4Real that uses celebrities to bring exposure to some of the most amazing human beings on earth! I've blogged about my cynicism about pairing celebrities with cause.. What makes these guys different is that the celebrity is nothing more than the eyeballs. This is not about showing their halos, its about them just being participants in the experience.
The people that are featured on 4Real are community leaders who have made and continue to make massive progress on behalf of their communities despite conditions and environment conspiring against them.
I had a meeting scheduled with them yesterday afternoon and then brought them out for drinks late last night.
These guys are just getting going but I predict will be a major force.
Labels: activism, causemarketing, directcurrentmedia, media, tv, world
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