Tuesday, June 19, 2007
Show me the money
Peter Deitz wrote an article for TechSoup today based on a survey conducted amongst GiveMeaning, ChipIn, Firstgiving, SixDegrees, and JustGive.org,
We each gave our own data and Peter then created a composite of "average results" which is a great first-step at providing more knowledge to those contemplating money using group-fundraising campaign services like what GiveMeaning provides.
I'd like to see further studies sub-segmenting by cause and even "outcomes" because I believe our (and I mean all of my colleagues services too) services serve specific types of appeals very well and others not so much.
Peter, I hope TechSoup compensated you for this effort, otherwise, we'll need to throw a group-fundraiser just for Peter to continue this kind of output!
The one thing I think missing/misleading from the analysis in terms of recommendations is that it's not a simple CAMPAIGN GOAL / AVERAGE CAMPAIGNERS * AVERAGE AMOUNT RAISED formula.
Appoint an "Online Campaign Chairperson"
I think in order for a group fundraising campaign to be fully-functional, the organization needs to appoint a group fundraising chairperson and that person should actively on Facebook/LinkedIn/MySpace or all of them and contribute regularly or at least semi-regularly to a blog.
Work with the chairperson to identify "best campaigners" within your org.
They should be identified by a combination of their ability to evangelize the campaign in their own words, have a big social network, and also be on one major social network and ideally be posting a blog as well.
Feed your campaigners a steady stream of "fresh" content
The campaign chair should be organizing meet-ups, and online group chats and be sending fresh "tidbits" for each campaigner to blog about. If you have a ChipIn widget on your blog but the blog isn't talking actively about the campaign, your donations are going to reflect that.
We each gave our own data and Peter then created a composite of "average results" which is a great first-step at providing more knowledge to those contemplating money using group-fundraising campaign services like what GiveMeaning provides.
I'd like to see further studies sub-segmenting by cause and even "outcomes" because I believe our (and I mean all of my colleagues services too) services serve specific types of appeals very well and others not so much.
Peter, I hope TechSoup compensated you for this effort, otherwise, we'll need to throw a group-fundraiser just for Peter to continue this kind of output!
The one thing I think missing/misleading from the analysis in terms of recommendations is that it's not a simple CAMPAIGN GOAL / AVERAGE CAMPAIGNERS * AVERAGE AMOUNT RAISED formula.
Appoint an "Online Campaign Chairperson"
I think in order for a group fundraising campaign to be fully-functional, the organization needs to appoint a group fundraising chairperson and that person should actively on Facebook/LinkedIn/MySpace or all of them and contribute regularly or at least semi-regularly to a blog.
Work with the chairperson to identify "best campaigners" within your org.
They should be identified by a combination of their ability to evangelize the campaign in their own words, have a big social network, and also be on one major social network and ideally be posting a blog as well.
Feed your campaigners a steady stream of "fresh" content
The campaign chair should be organizing meet-ups, and online group chats and be sending fresh "tidbits" for each campaigner to blog about. If you have a ChipIn widget on your blog but the blog isn't talking actively about the campaign, your donations are going to reflect that.
Labels: groupfundraising, nptech, onlinefundraising, peterdeitz, techsoup
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