Tuesday, July 03, 2007

Everything has changed

After just a night in Montreal, I'm back on the train now headed to Toronto. I'm listening to Lucinda Williams on my iPod and as I opened a new window to start this blog entry, the song started. Appropriately titled: Everything has changed.

The song (in Lucinda style) is horribly depressing but beautiful:

Now I don't know where my faith has gone
Faces look familiar but they dont have names
Towns I used to live in have been rearranged
Highways I once traveled on dont look the same
Everything has changed. Everything has changed

Reading the Globe & Mail this morning, this song was the perfect soundtrack for an article on the front page that reported that the Liberals raised $531,141 from 4,365 contributors versus the $5.1 million from 45,192 contributors that the Conservatives reported during the same period.

The fundraising landscape has changed and what worked before doesn't work as effectively today.

My advice (perhaps self-serving) is that the Liberals need to license the GiveMeaning platform to create personalized fundraising pages for each candidate. Here's how it would work: E

ach candidate creates a page (within their own website) where their supporters are encouraged to sign-up as "virtual campaigners."

They send an email to their own social networks with an introductory note about why they support the candidate and encouraging them to donate. The link brings them to a fundraising page not unlike this one except branded in the look and feel of the rest of that candidate's page.

People can leave messages of support, and the candidate's blog entries, photos, video entries whatever are automatically imported with a notification being sent out to each donor when updates are made (like Facebook).

In targeting small donations, the two big issues are conversion rate and cost of acquisition. There is no cheaper, more effective program than GiveMeaning's fundraising pages. What do you say candidates and campaign managers?

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>>What do you say candidates and campaign managers?<<

I'm neither, Tom, but this is a bomber idea.
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