Wednesday, July 11, 2007

Pigs on a Toronto street corner

Yesterday, Terri Polet (a fundraiser at GiveMeaning) called the office. She told me that her sister runs a hot-dog stand in Toronto and had been using one of our Pig-e-Banks to collect spare change in support of Terri's fundraising initiative

Her sister Marianne has already raised over $100 in spare change through her Pig-e-Bank . So yesterday, I posted a Facebook note and tagged many of my friends living in Toronto. I asked whether anyone would be willing to take a picture of the Pig-e-Bank at Marianne's hot-dog stand and the very next morning: voila!

I met Jamie Drayton at this year's Mesh Conference. He's started a site called "Be a Good Buzz" which is a user-generated content site posting heart-warming, inspiring content.

In Jamie's post about the Pig-e-Bank and Marianne's hot-dog stand, he included link to a video about Marianne who is a bit of a living legend in Toronto.

Go to Jamie's post and click on the video link.

I'm honored that our little Pig-e-Bank is part of Marianne's stand.

To see the project that the Pig-e-Bank is benefiting, click here

I love how a real-world action was easily instigated through Facebook.

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