Monday, February 11, 2008

Obama and online fundraising

According to Barack Obama's official website, more than 280,000 people have created accounts on

From those online accounts, 6,500 grassroots volunteer groups have been created and more than 13,000 off-line events have been organized through the site.

Over 370,000 individual online donations have been made, more than half of which are less than $25 donations .

And most interesting to me, personal fundraising pages (individual fundraising pages where you proactively recruit your social network to donate through your personal fundraising page) have raised over $1.5m.

Obama's campaign really emphasizes the "Power of Plenty" and demonstrates the power of grassroots fund-raising.

My critique of the website is that the functionality of the fundraising page is that it provides no opportunity for me to link my blog (the site offers simple hosted-blog functionality) with my fundraising page, which seems to be a big missed opportunity.

Also, there is probably a ton of great social media buried deep within the site but no
way to easily search or browse other great stories of people joining the Hope Revolution.

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