Wednesday, March 12, 2008
Obama Donor Fatigue?
Most everyone knows that I am a card-carrying Obamite. Many of my friends also know of my mild depression after HRC's wins in Ohio and Texas.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
Labels: barack obama, fundraising, online, politics, social media. web, strategy, US
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