Wednesday, March 12, 2008
Obama Donor Fatigue?
Most everyone knows that I am a card-carrying Obamite. Many of my friends also know of my mild depression after HRC's wins in Ohio and Texas.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
Labels: barack obama, fundraising, online, politics, social media. web, strategy, US
Comments:
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Hey Tom,
Watching the candidates use social media in this campaign is a lesson a minute! I'm so curious to see what they all do with us once the election is over. Will the emails, twitter posts, video posts just stop? Will the losing candidate keep leveraging support from their network? Will there be some kind of stewardship to transfer us to another candidate or hold us in reserve for next time?
John Edwards seems to be passing his network on to Obama, will it work? It's better than watching a soap.
Great talk today at AFP. Looking forward to seeing where you go with GM. Many good things.
kim
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Watching the candidates use social media in this campaign is a lesson a minute! I'm so curious to see what they all do with us once the election is over. Will the emails, twitter posts, video posts just stop? Will the losing candidate keep leveraging support from their network? Will there be some kind of stewardship to transfer us to another candidate or hold us in reserve for next time?
John Edwards seems to be passing his network on to Obama, will it work? It's better than watching a soap.
Great talk today at AFP. Looking forward to seeing where you go with GM. Many good things.
kim
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